The Illusion of Choice

Ashley Lutz
Articles.businessinsider.com

© Reddit

A chart we found on Reddit.com today shows that most products we buy are controlled by just a few companies. It’s called “The Illusion of Choice.”

Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi–and has a lifetime contract with the soda-maker.

Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans.

Despite a wide array of brands to choose from, it all comes back to the big guys.

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